Why 2024 Is Finally a Buyer's Housing Market: 6 Clear Signs
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As someone who’s been analyzing property markets for over a decade, I’ve never seen such a dramatic shift in buyers’ favour. The autumn selling season usually brings a flurry of activity, but this year’s market tells a fascinating story of change.
The Current Market Snapshot
Sales are up 29% compared to last year. Having just helped my sister navigate her first home purchase, I can confirm that buyers now have unprecedented leverage. The frenzied post-pandemic market has finally cooled.
Let’s dive into the five concrete reasons why buyers have the advantage:
1. House Prices Are Barely Moving
* October 2024: £371,958 (just 0.3% increase)
* Historical October average: 1.3% increase
* Year-over-year growth: Only 1.0%
This is the smallest October price increase I’ve seen in five years of market analysis.
2. Sellers Are Competing for Attention
Gone are the days of ambitious pricing. Last week, I watched three houses on my street reduce their asking prices within days of listing. Sellers must now price competitively from day one or risk their properties going stale.
3. More Homes to Choose From
Choice has exploded. Estate agents have had the highest inventory levels since 2014 – 12% more than last year. When I toured properties last month, I could view five suitable homes in one afternoon. That was unthinkable in 2023.
4. Properties Are Sitting Longer
The average home now takes 61 days to sell. This is up from:
* 60 days in September
* 59 days in August
Buyers can finally take their time making decisions instead of rushing into purchases.
5. Affordability Remains Key
Real numbers tell the story:
* First-time buyer mortgage payments: £350 higher than 2019
* Recent improvement: £150 drop since peak rates
* Energy bills: 10% increase in October 2024
Looking Ahead to 2025
Three key factors will shape the market:
1. The upcoming Autumn Budget
2. Two more Bank of England rate decisions
3. Expected mortgage rate cuts
6. Unprecedented Negotiating Power
1. Average accepted offers: 3-5% below asking price in my area.
2. Sellers accepting contingencies more readily
3. Buyers securing better terms on:
- Included fixtures and fittings
- Property repairs pre-sale
Last month, I witnessed a buyer negotiate a £15,000 reduction plus a new boiler installation before completing their purchase. This level of buyer leverage was rare in previous years.
Expert Insight
Market activity remains robust despite challenges. In my recent conversations with estate agents, many report buyers taking two distinct approaches:
* The cautious: Waiting for Budget clarity
* The pragmatic: Proceeding with planned moves
Bottom Line
This is the strongest buyer’s market we’ve seen in years. For those ready to move, the combination of choice, negotiating power, and potentially falling rates makes this an opportune time to buy.
*Data sourced from the latest House Price Index and personal market analysis.*
P. Mrugacz
"I haven't credibly covered a property market since the erection of Hadrian's Wall. But I persist."